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Pacific Oaks College    
2023-2024 Academic Catalog and Student Handbook 
    
 
  Jun 17, 2024
 
2023-2024 Academic Catalog and Student Handbook [Archived Catalog]

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MKT 230 - Principles of Marketing

3 Credit(s)
The course provides the fundamentals of marketing management in a dynamic organizational environment, including an analysis of such functions as: the marketing mix, the 4Ps, product development, promotion, channels of distribution, segmentation strategy and strategies to achieve competitive advantage.  An introduction to the basic tools of market research is also provided. Marketing in a global world and corporate responsibility in marketing are also explored.




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