Consumer Behavior   [Archived Catalog]
2023-2024 Academic Catalog and Student Handbook

MKT 431 - Consumer Behavior

3 Credit(s)
This course examines the relationship of domestic and global consumer behavior and the marketing mix.  Topics include differentiation strategies through the understanding of psychological and socio-cultural influences on consumer purchase decisions, strategic consumer behavior models, the role of ethics in consumer behavior research and marketing.  Prerequisite(s): MKT 230