MKT 230 - Principles of Marketing

3 credit(s)

The course provides the fundamentals of marketing management in a dynamic organizational environment, including an analysis of such functions as: the marketing mix, the 4Ps, product development, promotion, channels of distribution, segmentation strategy and strategies to achieve competitive advantage. An introduction to the basic tools of market research is also provided. Marketing in a global world and corporate responsibility in marketing are also explored.

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