OLC 548 - Marketing Strategies and Competitive Intelligence

3 Credit(s)

This course examines basic principles and applications of marketing practices. Students will examine present-day marketing systems and will explore major theories and research findings in the area of consumer behavior. Students will analyze consumer needs and wants to provide customer satisfaction and to maintain positive customer relationships. This course examines the basic concepts and principles in consumer behavior with the goal of understanding how these ideas can drive marketing decision-making.

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