Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
Pacific Oaks College    
2019-2020 Academic Catalog and Student Handbook with Summer Addendum 
    
 
  Nov 22, 2024
 
2019-2020 Academic Catalog and Student Handbook with Summer Addendum [Archived Catalog]

Add to Portfolio(opens a new window)

MKT 230 - Principles of Marketing

3 Credit(s)
The course provides the fundamentals of marketing management in a dynamic organizational environment, including an analysis of such functions as product development, promotion, channels of distribution, and logistics.  An introduction to the basic tools of marketing research is also provided. 




Add to Portfolio(opens a new window)
Catalog Navigation