Marketing, Sales and Channel Management   [Archived Catalog]
2023-2024 Academic Catalog and Student Handbook with Summer Addendum
   
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BUS 365 - Marketing, Sales and Channel Management

3 Credit(s)
This course examines the role of marketing, sales, and channel management. Topics include strategic sales and channel design, channel relations, sales force management, channel and sales evaluation, and gaining a competitive advantage through marketing, sales and channel management. The concept of sustainable marketing channels is introduced.  Prerequisite(s): MKT 230  



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