Social Media Marketing   [Archived Catalog]
2020-2021 Academic Catalog and Student Handbook

MKT 240 - Social Media Marketing

3 Credit(s)
This course introduces social media marketing. This course shows how to construct social media strategies that achieve desired marketing goals. Students will review techniques for identifying targeted marketing, with emphasis on critical online market segments, so a company can reach its marketing goals using selective social media platforms. Ethical considerations for marketers in social media are discussed and consideration is given to monitoring and evaluating the implementation of social media marketing initiatives.