Principles of Marketing   [Archived Catalog]
2019-2020 Academic Catalog and Student Handbook with Spring Addendum
   
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MKT 230 - Principles of Marketing

3 Credit(s)
The course provides the fundamentals of marketing management in a dynamic organizational environment, including an analysis of such functions as product development, promotion, channels of distribution, and logistics.  An introduction to the basic tools of marketing research is also provided. 



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